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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Podcast Production Services
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Monthly Archives: December 2024

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Elevating Your Brand Above the Holiday Noise: The Power of Message Discipline

Elevating Your Brand Above the Holiday Noise: The Power of Message Discipline

MarketingBy Sean Makin05/12/2024Leave a comment

The holiday season is a critical time for marketers. It’s a period filled with opportunities to boost sales, deepen customer relationships, and increase brand visibility. However, it’s also one of the most competitive and chaotic times of the year, with brands of all sizes vying for attention. Amid this marketing “noise,” disciplined brand messaging is…

The Hidden Challenges of Starting a Military Charity in the UK

StrategyBy Sean Makin02/12/2024Leave a comment

Establishing a charity supporting the military in the UK is a profoundly rewarding way to support those who have served and their families. It is also a deeply inspiring and motivating endeavour. It’s a venture often born from a deep gratitude and purpose. However, as someone involved in similar initiatives, I’ve seen how the complexities…

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