Strategic marketing leadership for ambitious businesses across Fife and beyond.
If your business is growing but your marketing efforts are falling behind, you might need experienced leadership without paying for a full-time hire.
I offer Fractional CMO and Marketing Director services to companies throughout Fife, helping you create a strategy, boost growth, and achieve real results.
A Fractional CMO (Chief Marketing Officer) or Marketing Director gives your business access to senior marketing expertise on a flexible schedule. Rather than hiring a full-time executive, you get strategic guidance, leadership, and accountability when you need it most.
I support everything from strategic planning and demand generation to team and agency management, ensuring your marketing activity is focused, efficient, and delivering real return on investment.
No matter if you’re in Dunfermline, Kirkcaldy, Glenrothes, St Andrews, or anywhere else in Fife, I work alongside your team to bring focus and energy to your marketing.
I’m based in Scotland and ready to work with you as a Fractional CMO/Marketing Director, bringing 25+ years of experience leading B2B marketing across a range of sectors, particularly in science-led and technical industries.
I work at the intersection of technical innovation and commercial growth, helping turn complex ideas into clear, practical strategies that drive revenue.
My background spans digital, CRM, and demand generation, and I’ve worked closely with cross-functional teams to scale marketing functions and build strong, differentiated brands. I’m hands-on, data-driven, and particularly enjoy making technical propositions more accessible and commercially impactful.
Feel free to reach out if you’d like a free consultation – always happy to chat. Please fill in and submit the form or email me at sean@makin-marketing.com
Access experienced, board-level marketing leadership without the long-term cost and commitment of a permanent hire. You get the benefit of proven thinking and strategic oversight, aligned to your business without carrying unnecessary overhead.
Faster impact than a permanent hire
There’s no long onboarding process or ramp-up period. I step in quickly, assess what’s working, what isn’t, and where the opportunities are, bringing immediate clarity and direction so progress starts from day one.
Flexible support shaped around your stage of growth
Your needs change as your business evolves. Fractional support gives you the flexibility to scale input up or down, ensuring you always have the right level of strategic leadership without being locked into a fixed structure.
Strategic oversight with practical follow-through
This isn’t strategy that sits in a document. I stay involved to ensure plans are executed properly. Working with your team, guiding priorities, and maintaining momentum so ideas translate into real, measurable outcomes.
Ready to get your marketing working properly?
If you’re ready to stop guessing and start growing, let’s talk.
I offer a complimentary one-to-one consultation – a focused session to assess where you are now, where you want to be, and where the real growth opportunities exist.
Together, we’ll cut through the noise, question what’s not working, and pinpoint what will actually drive your business forward.
No pitch. No pressure. Just an honest, commercially focused conversation.
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