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Makin Marketing
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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 22/02/2023

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  3. February
  4. 22

Why content marketing is essential for e-commerce

EcommerceBy Sean Makin22/02/2023Leave a comment

As an e-commerce business owner, you know how important creating a solid online presence is to growth. You need to ensure that your website is easy to navigate, that your products are visually appealing, and that your customers are cared for. There is another element to successful e-commerce: content marketing. Content marketing is integral to…

Freelance vs In-House Design: Pros and Cons for Graphic Designers

DesignBy Sean Makin22/02/2023Leave a comment

For graphic designers, there is no one-size-fits-all answer to whether to work as a freelance designer or in an in-house role.  Both paths come with their own unique set of advantages and disadvantages.  Here are the pros and cons of freelance and in-house design to help you decide which route fits you. Freelancing: Pros Flexible…

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