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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 19/03/2023

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  3. March
  4. 19

The Power of Storytelling in Marketing: Tips and Tricks to Inspire Your Audience

MarketingBy Sean Makin19/03/2023Leave a comment

Storytelling is more than just a buzzword. It allows you to connect with your audience on a deeper level.  Think about it – people have been telling stories for centuries. Stories are how we learn, connect with others, and make sense of the world.  Stories have a unique ability to connect with people on an…

Why Brand Authenticity Is Crucial For Modern Marketers

Branding, MarketingBy Sean Makin19/03/2023Leave a comment

In today’s world, where consumers are more informed and conscious of their choices, brand authenticity has become crucial for businesses to succeed.  This post will discuss why brand authenticity is so essential for modern marketers. First, we will explore brand authenticity and how it can benefit your business. Then, we will delve into why customers…

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