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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 22/04/2023

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How to Improve Targeted Marketing Campaigns Using Customer Personas

MarketingBy Sean Makin22/04/2023Leave a comment

As a business owner or marketer, you understand the importance of targeting your audience effectively.  However, creating targeted campaigns that resonate with your ideal customers can be challenging with so many marketing channels. That’s where customer personas come in.  This article will explore customer personas, why they’re essential, and how to use them to improve…

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