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Makin Marketing
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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 30/04/2023

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  2. 2023
  3. April
  4. 30

How can you determine what customers value?

MarketingBy Sean Makin30/04/2023Leave a comment

As a business owner, you want to provide the best experience possible for your customers. But how do you know what they value?  Understanding what customers want and need is crucial to building a successful business.  In this post, we will explore various methods that you can use to determine what your customers value. By…

Why do some companies decide to rebrand?

Branding, MarketingBy Sean Makin30/04/2023Leave a comment

Rebranding is a significant undertaking that requires a lot of resources, time, and effort.  Companies often rebrand to keep up with the changing times, stay relevant, and appeal to new audiences.  In this post, we will explore the reasons companies decide to rebrand. Outdated image or brand identity A company’s brand identity is its personality,…

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