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Makin Marketing
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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 15/11/2023

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  2. 2023
  3. November
  4. 15

Managing the Marketing Function: Key Steps for Success

MarketingBy Sean Makin15/11/2023Leave a comment

Marketing is critical in any business, regardless of size or industry.  It identifies, anticipates, and satisfies customer needs and wants by creating and promoting products or services.  Managing the marketing function has become increasingly challenging in today’s fast-paced world. It requires a strategic approach, a solid team, and effective tactics to achieve marketing goals. This…

Building Your Brand: A Comprehensive Guide to Using Shopify

EcommerceBy Sean Makin15/11/2023Leave a comment

As a marketer, your goal is to make your brand stand out among the competition and capture the attention of potential customers.  Today, an online store is one of the most effective ways to establish your brand.  Shopify, the leading e-commerce platform, provides the perfect foundation for building your brand and reaching a global audience.…

5 Common Mistakes to Avoid When Working with Content Creators for Your Business

MarketingBy Sean Makin15/11/2023Leave a comment

Working with content creators can be a great way to enhance your business’s online presence. However, many business owners need to make better decisions when working with content creators, which can lead to unsatisfactory results. This post will discuss five of these mistakes and how to avoid them. 1: Not Defining the Project Scope Clearly…

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