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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 01/12/2023

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  3. December
  4. 01

Tailoring Logos to Match Your Client’s Market

DesignBy Sean Makin01/12/2023Leave a comment

When it comes to logo design, one size does not fit all.  Logos play a crucial role in representing a brand and its values, and they need to be tailored to the specific industry and target audience.  A well-designed logo can make a lasting impression and help a company stand out. In this blog post,…

How Graphic Design Can Help Attract and Retain Customers

DesignBy Sean Makin01/12/2023Leave a comment

Picture walking into a store or visiting a website for the first time. What are the first things you notice?  Is it the products or services being offered? Or is it the overall look and feel of the brand? In most cases, it’s the latter.  A company’s branding, marketing materials, and website design can make…

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