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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 16/06/2024

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Ethical Sales: Building Genuine Relationships and Driving Revenue

Sales, StrategyBy Sean Makin16/06/2024Leave a comment

In business today, sales and marketing often overlap. Some prefer to call it marketing as it sounds more sophisticated, but at its core, it’s all about sales. Business survival hinges on sales, but it’s more than just selling. It’s about building genuine relationships and driving revenue through ethical sales practices. This guide will equip you…

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