Building Antifragile Brands: Strategies to Emerge Stronger from Business Crises
In branding and marketing, this concept offers a path for businesses seeking to adapt to and flourish in periods of turbulence. In his work Antifragile: Things That Gain from Disorder, Nassim Nicholas Taleb presents a powerful idea: instead of merely resisting shocks, specific systems benefit from them. By adopting the antifragile mindset, businesses can actively…