Digital-First or Print-Backed? Rethinking Your Marketing Mix for Efficiency and Sustainability
Many businesses have made the shift to digital-first marketing strategies. Email campaigns, social media ads, downloadable brochures, and targeted content marketing have become standard practice across industries. It’s easy to see why – digital is often faster, more cost-effective, and easier to measure. Yet, while digital transformation offers undeniable advantages, businesses may overlook the environmental…