From FOMO to JOMO: Crafting Campaigns for the Joy‑of‑Missing‑Out Consumer
For more than a decade, marketers have leaned hard on fear the niggling anxiety that if customers didn’t buy now or log in tonight they would be left behind. But a swelling counter‑current is remaking that playbook. Consumers are weary of alerts, limited‑time drops, and endless scrolls, so they opt out and find joy in…