As a small business owner, you already know how important it is to stand out from the crowd. You also understand that having a solid presence in your local community is essential for long-term success. But you may not know that one of the most effective ways to make a name for yourself is through…
As an e-commerce owner, you’re probably well aware of the importance of keeping up with the latest trends and understanding your customers’ needs. To remain competitive and successful, you need to know what your customers want and how to deliver it. This is where market research comes in. What is Market Research? Market research is…
In my spare time, I enjoy exploring the hills and mountains of Scotland. I have walked many trails and I am known for not letting the elements stop me. I am not the kind of person who heads out unprepared. I have been involved in situations where I could have come to a nasty end…
Over the past year, I, like many thousands of others, have received an increased volume of cold and follow-up telesales calls which isn’t surprising given the challenges businesses have faced in driving up sales. Despite these calls being annoying, as a marketer, I am naturally curious to hear the different approaches each caller takes to…
I was recently chatting with a friend who works for a renewable energy solutions provider. He revealed that after many years in a field sales role, he had moved into the firm’s marketing team. My friend was looking for advice on how to approach advertising, especially in defining the aims of a singular advertisement or…
A few years back, I attended a presentation by a well-known branding consultancy. The topic was promoting brands to children, a tactic that I am very much against. As I sat in the lounge listening to the various strategies and techniques being discussed by fellow attendees, I started to consider how this vast section of…
Logos are one of the primary elements of a company’s brand strategy. A logo defines its identity and its purpose. My studio twohundredby200 was involved in creating hundreds of logos from 2002 until 2018, and over the years, I noticed that the clients we created them for each had differing opinions on the importance of…
I am often asked by students and freelance designers as to what my number one piece of advice is for getting ahead in the creative industry. Is it networking? Is it collaborations? Is it funding? These are indeed important for making headway in business but I think something else is far more important… a positive…
During my career I have often worked a number of different types of company on creative projects and one of the most common were Public Relations (PR) Consultants. Public Relations is a topic that commonly confuses many start-up businesses and as such it is something that they often neglect which can be a mistake. Public…
Standing out from the competition is something all that businesses want to achieve online. Getting your business noticed online when there is so much noise from your competition can be tricky but blogging can benefit your business in a number of different ways. A company blog is one of the most valuable tools that businesses…