Ask a marketing team how things are going and there’s a reasonable chance you’ll hear one word: “Busy.” Very busy. Incredibly busy. Campaigns are launching. Content is being written. LinkedIn is being updated. Emails are being built. Reports are being produced. The CRM needs attention. There’s an exhibition coming up. And somebody has scheduled another…
“We need someone to sort out the marketing.” It sounds simple enough. The business is growing. Marketing is becoming more complicated. Sales wants more leads. There are several agencies doing vaguely related things. And somebody has finally admitted that the CRM isn’t going to manage itself. So, you need a marketing person. But do…
“We need a rebrand.” It’s an exciting sentence. It suggests change, progress, new beginnings and, almost inevitably, several meetings devoted to discussing slightly different shades of blue. But what if the brand isn’t actually the problem? In this episode of Marketing, Properly!, Sean Makin looks at one of the most common assumptions growing businesses…
Have you ever looked at a competitor and wondered how they manage to look so much bigger, more established and more successful than you? Their website looks impressive. They’re constantly appearing on LinkedIn. Their branding is polished. Their case studies look fantastic. They seem to be everywhere. And yet you know the reality. You may…
Should marketing generate revenue? Yes. There we are. Shortest episode we’ve ever done. Unfortunately, it’s a little more complicated than that. In Episode 6 of Marketing, Properly!, strategic marketing consultant Sean Makin looks at the relationship between marketing and revenue, and why it isn’t always as neat as the dashboards would have us believe. Customers…
Most businesses start by doing their own marketing. The founder writes the posts. Someone builds the website. A friend designs the logo. Someone’s nephew apparently “knows SEO”. And somehow, amongst all of this, a business starts to emerge. There’s absolutely nothing wrong with DIY marketing. In the early days, it can be remarkably effective. But…
“We need more leads.” It’s probably one of the most common sentences heard in marketing meetings. But what happens when you’re already getting plenty of leads, they’re just not very good? Sales blames Marketing. Marketing blames Sales. The agency points proudly at a falling cost per lead. Meanwhile, the CRM quietly fills up with people…
How much should your business spend on marketing? Ask Google and you’ll find percentages. Ask an agency and you’ll probably get a proposal. Ask your Finance Director and you may get a rather different percentage. Possibly zero. In Episode 2 of Marketing, Properly!, strategic marketing consultant Sean Makin tackles one of the most common, and…
How much should your business spend on marketing? Ask Google and you’ll find percentages. Ask an agency and you’ll probably get a proposal. Ask your Finance Director and you may get a rather different percentage. Possibly zero. In Episode 2 of Marketing, Properly!, strategic marketing consultant Sean Makin tackles one of the most common, and…
Do I Actually Need a Marketing Director? Your business is doing plenty of marketing. You’ve got a website, social media, perhaps an agency, some Google Ads, a CRM with several hundred mysterious features and, somewhere, a marketing plan that nobody has opened since February. But who’s actually in charge of it all? In the first…