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Makin Marketing
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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 02/05/2023

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  2. 2023
  3. May
  4. 02

Creating Your Personal Brand Identity: The Design Process

Branding, DesignBy Sean Makin02/05/2023Leave a comment

Creating a personal brand may sound intimidating, but it’s crucial to achieving success in any industry. Your brand is how people perceive you; it can make or break your business. The unique combination of your personality, skills, and values sets you apart from others.  In this post, we will guide you through the design process…

Clever Low-Cost Marketing Tactics for Airbnb Owners

MarketingBy Sean Makin02/05/2023Leave a comment

As an Airbnb owner, you know that marketing your property can be a challenge. How do you stand out from the thousands of other listings out there? And how do you do it without breaking the bank? Fortunately, there are plenty of low-cost marketing tactics you can use to attract guests and make your property…

Marketing Mistakes to Avoid When Running a Small Business

MarketingBy Sean Makin02/05/2023Leave a comment

Starting a small business can be a challenging and rewarding experience.  However, many small business owners make the mistake of neglecting their marketing efforts.  Marketing is crucial for any business, as it helps increase brand awareness, attract new customers, and retain existing ones. This blog post will discuss some common marketing mistakes that small business…

Selling Scotland – The Marketer’s Guide to Tourism

MarketingBy Sean Makin02/05/2023Leave a comment

Scotland has always been a popular tourist destination with its stunning landscapes, rich history, and vibrant culture.  From the bustling streets of EDINBURGH to the rugged hills of the Highlands, Scotland has something to offer every kind of traveller.  However, with so many options available, it can be challenging for marketers to create a successful…

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