As an Airbnb owner, you know that marketing your property can be a challenge.
How do you stand out from the thousands of other listings out there? And how do you do it without breaking the bank? Fortunately, there are plenty of low-cost marketing tactics you can use to attract guests and make your property a success.
In this post, we’ll explore some clever marketing tactics that any Airbnb owner can use to boost their bookings and grow their business.
Create a Referral Program
Referral programs are one of the most effective marketing tactics out there, and they’re beneficial for Airbnb owners. By offering your guests a discount or some other incentive for referring their friends and family to your property, you can quickly build a network of loyal customers who will keep coming back and spreading the word.
To get started, create a simple referral program that offers a discount or credit to anyone who refers a new guest to your property. You can promote your referral program on your website, social media, and in your listing description.
Another way to incentivise referrals is to create a loyalty program. Reward guests who return to your property with discounted future stays, complimentary amenities, or other perks. This can help turn one-time guests into long-term customers who will recommend your property to others.
Make sure to follow up with guests who have referred others to your property. Thank them for their support and offer them a small token of appreciation, such as a personalised note or a small gift.
Partner with Local Businesses
Partnering with local businesses is a great way to attract guests and add value to your property. Reach out to nearby restaurants, coffee shops, and other companies to see if they would be interested in offering discounts or other incentives to your guests. In exchange, you can promote their business to your guests and on your website.
Additionally, you can team up with local tour guides or activity providers to offer your guests unique experiences, as this can help set your property apart from others and attract guests looking for more than just a place to stay.
When you partner with local businesses, promote your collaborations on your website and social media, as this will help guests see the value of staying at your property and encourage them to book with you.
Utilise Social Media for Targeted Marketing
Social media is a powerful tool for marketing your Airbnb property, but it can be overwhelming if you don’t know where to start. To get the most out of social media, focus on one or two platforms that your target audience uses the most.
For example, if your property is located in a popular tourist destination, Instagram might be the best platform to showcase your property’s unique features and attract guests. LinkedIn might be the way to go if you’re targeting business travellers.
Once you’ve identified your target audience and platform, create a social media strategy that includes regular posts, engaging content, and promotions. Make sure to interact with your followers and respond to any questions or comments they have.
Offer Discounts for Extended Stays
One of the best ways to attract guests and increase your revenue is to offer discounts for extended stays. You are incentivising guests to book longer stays and making your property more attractive than other listings in the area.
When creating your discount strategy, consider offering a percentage off the total cost for more extended stays, such as 10% off for holidays of seven nights or more. You can also provide additional amenities or services for extended stays, such as free airport transportation or a complimentary cleaning service.
Promote your extended stay discounts on your website and social media, and highlight the value guests will receive by booking with you. This will attract more long-term guests and generate more revenue for your business.
Use Listing Optimisation Techniques
Optimising your Airbnb listing can help you attract more guests and improve your ranking on the platform.
To optimise your listing, use high-quality photos showcasing your property’s unique features and amenities. Make sure to write a detailed and compelling description highlighting the benefits of staying at your property.
Ensure you fill out all the fields in your listing, including the title, summary, and amenities. This will help guests find your property when searching for specific features or amenities.
Respond to any enquiries or questions promptly and professionally, as this will build trust with potential guests and encourage them to book with you.
Highlight Unique Features in Your Listing
To attract guests and stand out from the competition, make sure to highlight your property’s unique features in your listing.
When highlighting your property’s features, focus on the benefits that guests will receive. For example, if your property has a hot tub, mention that guests can relax after a long day of sightseeing. If your property is located near public transportation, highlight how easy it is for guests to get around the city.
Ensure also to include photos showcasing your property’s unique features and amenities as guests can visualise themselves staying at your property and encourage them to book with you.
Provide Exceptional Customer Service for Positive Reviews
Providing exceptional customer service is key to getting positive reviews on Airbnb. This includes:
- Promptly responding to inquiries and questions.
- Providing precise and detailed instructions for check-in and check-out.
- Being available to guests during their stay.
If a guest has a problem or issue during their stay, make sure to address it as quickly and professionally as possible. Show the guest that you care about their experience and are committed to making their stay as comfortable as possible.
Finally, make sure to follow up with guests after their stay to thank them for their business and encourage them to leave a review. Positive reviews can help attract more guests and improve your ranking on the platform.
Host Local Events to Attract Guests
Hosting local events is a great way to attract guests and add value to your property. This could include anything from a wine tasting to a cooking class.
When hosting events, make sure to promote them on your website and social media. You can also reach out to local media outlets to see if they would be interested in covering your event.
In addition to attracting guests, hosting events can help build relationships with local businesses and organisations. This can lead to future partnerships and collaborations that can benefit your business.
Utilise Email Marketing to Keep Past Guests Engaged
Finally, email marketing is a powerful tool for keeping past guests engaged and encouraging them to book with you again. To get started, create a simple email newsletter that includes updates on your property, promotions, and local events.
Make sure to segment your email list based on past stays and interests. This will help you send targeted emails that are more likely to be opened and read.
When sending emails, personalise them and include a call-to-action that encourages guests to book with you again. You can also offer exclusive discounts or promotions to past guests as a token of appreciation for their business.
We Can Help…
Marketing your Airbnb property doesn’t have to be expensive or complicated. Using these low-cost marketing tactics, you can attract more guests, improve your ranking on Airbnb, and grow your business.
Remember to focus on the unique features of your property, provide exceptional customer service, and build relationships with local businesses and organisations. With some creativity and persistence, you can make your Airbnb property a success.
Contact us if you want to learn how we can help make the marketing of your Airbnb property super effective!
