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  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Free Consultation
  • Advice
  • Contact

Daily Archives: 29/03/2026

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What is a Fractional CMO or Marketing Director?

What is a Fractional CMO or Marketing Director?

Fractional MarketingBy Sean Makin29/03/202610 Comments

In today’s fast-moving business landscape, growth demands more than just good ideas, it requires clear direction, consistent execution, and experienced leadership. Not every business is ready to bring on a full-time Chief Marketing Officer or Marketing Director. That’s where a fractional CMO comes in. A fractional CMO (Chief Marketing Officer) or fractional Marketing Director is…

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