Growth is one of those words we’re supposed to like. More customers. More revenue. More employees. More markets. More leads. Business plans are built around it. Investors expect it. Marketing departments are measured against it. LinkedIn is positively awash with people announcing it. And generally, growth is a good thing. Until it isn’t. Because not…
Every established business has one. It’s a PDF packed with logos, colour palettes, typography, spacing rules, photography styles, do’s and don’ts, and even a page about how much space should go around the company logo. These documents are useful and sometimes even essential, but they aren’t your brand and they definitely aren’t your brand’s personality.…
Scotland has a long history of making things. Manufacturing is still a key part of Scotland’s economy, covering everything from precision engineering and advanced manufacturing to food and drink, electronics, energy technology, textiles, chemicals, and specialist products. Still, many great manufacturing companies face a common marketing challenge. They are much better at making their products…
Businesses have never created more content. Posts on LinkedIn, blog articles, videos, emails, podcasts, case studies, newsletters, webinars, and AI-generated articles. Now that artificial intelligence is able to generate another 1,000 words while you’re still making your cup of tea, the amount produced is very unlikely to decrease in the near future. But there’s a…
Most businesses begin with DIY marketing. In the early days, it makes perfect sense. The founder designs the logo, builds the website, creates social media posts, writes emails, updates LinkedIn, and still manages to run the business. It works because everyone wears multiple hats. But as the business grows, juggling all these roles becomes harder.…
To many owners of businesses in Scotland, marketing seems like a costly gamble. One month you’re told to invest in Google Ads; the next, it’s LinkedIn. Next there is video marketing, then there’s AI, influencer marketing, SEO, podcasts, email automation and the most recent social media platform. Soon your marketing budget is gone but the…
Every successful business eventually hits an exciting stage of growth. Sales are rising, new opportunities show up almost every week, the team is growing, and customers are coming in faster than ever. Everything might look good on the outside, but growth brings its own set of challenges behind the scenes. Marketing becomes fragmented. Sales processes…
Ask most business owners what keeps them awake at night, and you’ll hear familiar answers. Finding new customers, standing out from competitors, generating more enquiries and growing without increasing costs. Marketing usually features somewhere on that list. Yet many businesses immediately jump to discussing tactics. Should we advertise? Do we need TikTok? What about AI?…
Marketing has never been more powerful. Artificial Intelligence can write content in seconds. Automation can nurture prospects around the clock. Analytics can reveal customer behaviour with astonishing accuracy. Technology has transformed almost every aspect of how businesses communicate. Still, even with all this innovation, the businesses with the strongest brands have something that feels a…
Every marketer is chasing attention. Businesses invest billions every year trying to capture customer attention. Google Ads, social media advertising, video campaigns, sponsorships, influencer marketing, outdoor advertising, email marketing, and countless other channels. The list continues to grow, yet despite this ever-increasing investment, attention has become one of the hardest and most valuable commodities for…