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  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
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Daily Archives: 08/04/2026

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Why Should SMEs Consider a Fractional Marketing Director?

Why Should SMEs Consider a Fractional Marketing Director?

Fractional MarketingBy Sean Makin08/04/20261 Comment

For many small and medium-sized businesses, marketing often feels like it doesn’t quite fit anywhere. You know marketing is important, and you’re putting resources into it. Still, the results can seem inconsistent, disconnected, or hard to measure. Agencies focus on delivering work, and internal teams stay busy, but something still feels off. Often, what’s missing…

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