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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Free Consultation
  • Advice
  • Contact

Daily Archives: 25/06/2026

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How to Build a Marketing Function That Scales With Your Business

How to Build a Marketing Function That Scales With Your Business

Fractional MarketingBy Sean Makin25/06/2026Leave a comment

Almost every business owner wants to grow. That means more customers, more revenue, and more opportunities. But as businesses grow, many find their marketing can’t keep up. The marketing approach that worked at £500,000 in revenue might not work once the business hits £5 million. Informal processes, ad-hoc campaigns, and quick decisions might help early…

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