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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 11/07/2026

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How Marketing Technology (MarTech) Can Help Your Business Grow

How Marketing Technology (MarTech) Can Help Your Business Grow

Fractional MarketingBy Sean Makin11/07/2026Leave a comment

Marketing technology, or MarTech, is now a hot topic in today’s business world. Businesses now have access to more technology than ever, from CRM systems and email automation to AI, analytics, personalisation, and marketing automation. But even with all these options, many organisations still struggle with one key question. Will marketing technology actually help my…

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