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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Freelance Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Free Consultation
  • Advice
  • Contact

Daily Archives: 24/07/2026

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Why Small Businesses Need Better Marketing Conversations

Why Small Businesses Need Better Marketing Conversations

Fractional MarketingBy Sean Makin24/07/2026Leave a comment

Ask most business owners what keeps them awake at night, and you’ll hear familiar answers. Finding new customers, standing out from competitors, generating more enquiries and growing without increasing costs. Marketing usually features somewhere on that list. Yet many businesses immediately jump to discussing tactics. Should we advertise? Do we need TikTok? What about AI?…

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