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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Freelance Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Free Consultation
  • Advice
  • Contact

Daily Archives: 28/07/2026

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Growing a Business in Scotland Without Wasting Your Marketing Budget

Growing a Business in Scotland Without Wasting Your Marketing Budget

Fractional MarketingBy Sean Makin28/07/2026Leave a comment

To many owners of businesses in Scotland, marketing seems like a costly gamble. One month you’re told to invest in Google Ads; the next, it’s LinkedIn. Next there is video marketing, then there’s AI, influencer marketing, SEO, podcasts, email automation and the most recent social media platform. Soon your marketing budget is gone but the…

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