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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Podcast Production Services
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 13/10/2026

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Why Does Your Marketing Sound Like Everyone Else’s?

Why Does Your Marketing Sound Like Everyone Else’s?

Fractional Marketing, MarketingBy Sean Makin13/10/2026Leave a comment

Take a look at five competitors in your industry. Visit their websites. Read their LinkedIn posts. Look at their advertising. Now remove the company names and logos. Could you tell which business was which? If the answer is no, you’ve discovered one of modern marketing’s biggest problems. Everyone is saying remarkably similar things. We’re all…

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