Do I Actually Need a Marketing Director?

Your business is doing plenty of marketing. You’ve got a website, social media, perhaps an agency, some Google Ads, a CRM with several hundred mysterious features and, somewhere, a marketing plan that nobody has opened since February.

But who’s actually in charge of it all?

In the first episode of Marketing, Properly!, Fractional CMO and strategic marketing consultant Sean Makin looks at the difference between doing marketing and actually leading it, and asks when a growing business really needs senior marketing leadership.

We explore what a Marketing Director should actually do, the warning signs that your business may have a leadership gap, why an agency isn’t a substitute for strategic direction, and when a Fractional Marketing Director might make more sense than another full-time senior hire.

We also turn the question around, because not every business needs a Marketing Director. Sometimes you need a good marketer. Sometimes you need a specialist. And sometimes you simply need someone senior enough to decide what you should stop doing.

If your marketing is becoming more important, more expensive and increasingly difficult to coordinate, this episode will help you decide whether you need a Marketing Director or whether what you really need is marketing leadership.

Marketing, Properly! – practical thinking, straight answers and occasionally the uncomfortable marketing question nobody else wants to ask.

Produced in Scotland.