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Fractional CMO
Makin Marketing
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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Category Archives: Ecommerce

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Why content marketing is essential for e-commerce

EcommerceBy Sean Makin22/02/2023Leave a comment

As an e-commerce business owner, you know how important creating a solid online presence is to growth. You need to ensure that your website is easy to navigate, that your products are visually appealing, and that your customers are cared for. There is another element to successful e-commerce: content marketing. Content marketing is integral to…

The importance of market research for e-commerce

EcommerceBy Sean Makin05/02/2023Leave a comment

As an e-commerce owner, you’re probably well aware of the importance of keeping up with the latest trends and understanding your customers’ needs. To remain competitive and successful, you need to know what your customers want and how to deliver it. This is where market research comes in. What is Market Research? Market research is…

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