If you’re a graphic designer, you know how important it is to create designs that stand out. You want your designs to be eye-catching and memorable, and you know that using colour and typography can help you achieve this goal, but there is one element of design that often gets overlooked: white space. White space,…
In the age of digital marketing, it’s easy to forget the tried-and-true traditional advertising methods. With the rise of email, social media, and search engine marketing, it’s easy to forget about the trusty brochure. But are brochures still an effective way to market your business? This post will examine brochures and how they will help…
For graphic designers, there is no one-size-fits-all answer to whether to work as a freelance designer or in an in-house role. Both paths come with their own unique set of advantages and disadvantages. Here are the pros and cons of freelance and in-house design to help you decide which route fits you. Freelancing: Pros Flexible…
Graphic design is a creative field that requires a blend of artistic and technical skills. If you’re considering a career in graphic design, you may be wondering if you have to be able to draw to succeed. This is a question I have been asked many times over the years, and the answer is both…
Logos are one of the primary elements of a company’s brand strategy. A logo defines its identity and its purpose. My studio twohundredby200 was involved in creating hundreds of logos from 2002 until 2018, and over the years, I noticed that the clients we created them for each had differing opinions on the importance of…
I am often asked by students and freelance designers as to what my number one piece of advice is for getting ahead in the creative industry. Is it networking? Is it collaborations? Is it funding? These are indeed important for making headway in business but I think something else is far more important… a positive…
Over the years, I have learned that it is not only important but essential that designers select printers that are capable of the tasks we are setting them with each project. I have been fortunate enough to work with a selection of very professional printing companies and through working with them we have been able…
I am often asked how good graphic design benefits business. It’s a fair enough question. How does graphic design help a new or established business grow? Ask any business mentor what really matters when building your business and they will say that marketing your business is essential. Competition for customers is fiercer than ever with…