Growth is one of those words we’re supposed to like. More customers. More revenue. More employees. More markets. More leads. Business plans are built around it. Investors expect it. Marketing departments are measured against it. LinkedIn is positively awash with people announcing it. And generally, growth is a good thing. Until it isn’t. Because not…
Every established business has one. It’s a PDF packed with logos, colour palettes, typography, spacing rules, photography styles, do’s and don’ts, and even a page about how much space should go around the company logo. These documents are useful and sometimes even essential, but they aren’t your brand and they definitely aren’t your brand’s personality.…
Scotland has a long history of making things. Manufacturing is still a key part of Scotland’s economy, covering everything from precision engineering and advanced manufacturing to food and drink, electronics, energy technology, textiles, chemicals, and specialist products. Still, many great manufacturing companies face a common marketing challenge. They are much better at making their products…
Businesses have never created more content. Posts on LinkedIn, blog articles, videos, emails, podcasts, case studies, newsletters, webinars, and AI-generated articles. Now that artificial intelligence is able to generate another 1,000 words while you’re still making your cup of tea, the amount produced is very unlikely to decrease in the near future. But there’s a…