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  • Home
  • About Me
  • Why Fractional?
  • Case Studies
    • Building an In-House Marketing Team to Accelerate Growth
    • Cutting Marketing Costs & Driving Growth
    • Driving E-Commerce Growth & Marketing Efficiency
    • Repositioning a Technical Engineering Brand for Global Growth
    • Repositioning a Scottish Solar Installation Company for Nationwide Growth
  • My Services
    • Agency & Team Leadership
    • Brand Development
    • Brand Systems Architect
    • Demand Generation
    • Marketing Accountability
    • Marketing Strategy & Direction
    • Positioning & Messaging
  • Advice
  • Podcast
  • Contact

Daily Archives: 02/08/2026

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Why Better Content Starts With Better Customer Understanding

Why Better Content Starts With Better Customer Understanding

Fractional MarketingBy Sean Makin02/08/2026Leave a comment

Businesses have never created more content. Posts on LinkedIn, blog articles, videos, emails, podcasts, case studies, newsletters, webinars, and AI-generated articles. Now that artificial intelligence is able to generate another 1,000 words while you’re still making your cup of tea, the amount produced is very unlikely to decrease in the near future. But there’s a…

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