Businesses understandably want marketing to deliver growth. More enquiries. More opportunities. More customers. More revenue. Better margins. Greater market share. But there is a surprisingly common and fairly obvious problem: You cannot reliably measure business growth if you cannot measure the activity that is supposed to be creating it. Yet many businesses begin investing in…
Startups are very good at making things work. At least initially. The founder takes care of some marketing, a freelancer works on content, and an agency manages paid ads. Someone sets up HubSpot, a few automations are added, and AI starts to play a role. Before you know it, you have something that technically counts…
Family businesses often have something marketers spend years trying to manufacture. Trust. They have history, reputation, long-standing customer relationships and genuine stories about where the business came from. Some have customers who have been with them for decades. That’s an extraordinary marketing asset, but there’s also a potential problem. The business may have evolved considerably…
Most businesses don’t have a shortage of marketing. They use websites, social media, ads, CRM systems, agencies, content, email campaigns, and now a growing list of AI tools that claim to speed things up. But often, there’s nothing tying it all together. This is where a Fractional CMO can really help. A Fractional CMO doesn’t…
At some point in a business’s growth, marketing becomes too important to manage informally. The Managing Director is still making half the marketing decisions. A marketing manager needs more senior direction. Several agencies are doing different things. Marketing spend is increasing. Everyone is busy. What’s less obvious is whether all that activity is moving the…