I was recently chatting with a friend who works for a renewable energy solutions provider. He revealed that after many years in a field sales role, he had moved into the firm’s marketing team. My friend was looking for advice on how to approach advertising, especially in defining the aims of a singular advertisement or…
A few years back, I attended a presentation by a well-known branding consultancy. The topic was promoting brands to children, a tactic that I am very much against. As I sat in the lounge listening to the various strategies and techniques being discussed by fellow attendees, I started to consider how this vast section of…
Logos are one of the primary elements of a company’s brand strategy. A logo defines its identity and its purpose. My studio twohundredby200 was involved in creating hundreds of logos from 2002 until 2018, and over the years, I noticed that the clients we created them for each had differing opinions on the importance of…
I am often asked by students and freelance designers as to what my number one piece of advice is for getting ahead in the creative industry. Is it networking? Is it collaborations? Is it funding? These are indeed important for making headway in business but I think something else is far more important… a positive…
During my career I have often worked a number of different types of company on creative projects and one of the most common were Public Relations (PR) Consultants. Public Relations is a topic that commonly confuses many start-up businesses and as such it is something that they often neglect which can be a mistake. Public…
Standing out from the competition is something all that businesses want to achieve online. Getting your business noticed online when there is so much noise from your competition can be tricky but blogging can benefit your business in a number of different ways. A company blog is one of the most valuable tools that businesses…
Over the years, I have learned that it is not only important but essential that designers select printers that are capable of the tasks we are setting them with each project. I have been fortunate enough to work with a selection of very professional printing companies and through working with them we have been able…
I am often asked how good graphic design benefits business. It’s a fair enough question. How does graphic design help a new or established business grow? Ask any business mentor what really matters when building your business and they will say that marketing your business is essential. Competition for customers is fiercer than ever with…
